Frequently Asked Questions

Why do I need public relations?

Public relations are a valuable tool for building a reputation. As a matter of fact, there are companies that rely on public relations alone for promoting their products. The value of public relations lies in its efficiency: target audiences are more inclined to believe in messages issued by public relations services than they are in those generated by any other means (advertising, for example, which is considered unreliable). Such audiences include existing customers, potential customers, partners, suppliers, investors, employees (whose identification with and pride in the workplace need to be encouraged), and qualified applicants.

By boosting relations with your company’s target audiences, especially with potential customers, we will promote your company to the status of a leading, technologically advanced, professional, and reliable enterprise.

Why choose PELEG-PR?

A. Because we are specialized. Public relations offices worldwide are now becoming specialized in particular fields. While other offices in Israel juggle with many fields of business, thereby restricting their acquaintance with the relevant media to a superficial level, PELEG PR specializes in the finance and hi-tech fields. This characteristic makes us ideally equipped to answer our clients’ media needs.

B. Because we are small, efficient, and creative. For us, no client is just another client; we guarantee our maximum attention.

C. Because we are experienced. Our ten years’ experience and familiarity with journalists in the field ensures the success of your public relations campaign.

I have a limited budget. Is it worthwhile to invest it in a PR campaign?

Even within the framework of a limited budget, you will find that public relations afford you much more. This is our unique feature: a low investment yields a high turnout. Public relations are difficult to maintain on your own; but for that you have our professional team.

We are a start-up enterprise and have no revenue yet. Are public relations necessary at this stage?

By carefully planning an innovative public relations campaign, we will help you to recruit new investors, to reinforce the confidence of existing investors, and to significantly improve the sales opportunities of your company when it hits the market.

Will we be able to review our publicity material before it is published?

Every public release and message to the media will obtain your full approval before being sent out (in case of a customer’s story, we shall also secure the approval of your customer). We will let you know which media agencies will receive your publicity material and where it will be advertised. Since our commitment is first of all to our clients, we believe your trust is fundamental to our relations.

After materials are sent to the media, it is not customary to request to see an article before it is published (except when professional articles need to be proofread for errors in technical terms). In most cases, however, by working patiently with the journalists after the materials have been released, we are able to achieve better results.

Will we be involved in the public relations campaign?

Of course. Experience shows that the client’s involvement in the campaign leads to far better results. Our work is always more effective when done in cooperation with the client; you, too, will have to take into consideration the time required on your part.